Blog - Roelof Jan Elsinga

How to migrate from Mailchimp to Postmark + Temporal

Mailchimp is a great SaaS platform for sending e-mails to your subscribers, but sometimes you want to have more control over your emails and not spend 100+ per month on your emails.

Posted on: March 4th, 2022

automation marketing

How to use copywriting to sell online

Copywriting is an art AND marketing strategy, but it's often overlooked as an opportunity to sell a story, sell a product, or sell a service. Copywriting is essential for SEO and to give context to what you're selling. So how do you do it effectively? Let's find out!

Posted on: February 18th, 2022

seo marketing

Play the SEO long game

Quick SEO hacks are very popular, but don't benefit you or your business long-term. SEO hacks are expensive and often get punished by Google. Terrific SEO comes from being helpful and being crystal clear in your messaging. Play the SEO long game!

Posted on: December 31st, 2021

seo google

MQTT Discovery with a NodeMCU and Home Assistant

MQTT Discovery is a wonderful feature of Home Assistant which helps you connect new MQTT devices to your smart home with ease. MQTT Discovery saves me a lot of time when I connect new NodeMCU powered devices to my smart home and let's me spend more time enjoying the device and less time configuring it.

Posted on: July 11th, 2021

arduino mqtt automation homeassistant

Neo4j for SEO & UX: Easily create related content

Improving your UX and SEO for your website takes time and effort. In this post, I'm going to highlight how Neo4j has large improvements on UX and SEO, without putting any extra effort into writing my content. The same amount of effort is now getting better results.

Posted on: April 18th, 2021

neo4j seo

Hello Manjaro!

In the past few weeks, I've used Manjaro instead of Ubuntu for my personal computing needs. I thought it was going to be foreign and strange to switch, but it has been a delight. In this quick update, I'm outlining my observations so far.

Posted on: April 3rd, 2021

linux

Keep it simple, stupid

Writing simple code is one of the best skills you can have as a software developer. Simple code is easier to extend, debug, and maintain. "Keep it simple, stupid" doesn't just apply to design, but also to software development. Knowing this principle will make you a better developer over time.

Posted on: March 28th, 2021

growth

SEO & Neo4j: Internal link building through relationships

Internal link building is a great way to signal to search engines which pages are the most important to you on your website. In this post, I'm going over 3 iterations of internal link building I've implemented in the past 18 months and how I've tried to make increasingly more relevant links between pieces of content.

Posted on: January 6th, 2021

neo4j seo database

My 2020 in review

2020 has been a strange year for us all, but I don't want to linger on the negatives this year has brought. Instead, I'd like to highlight everything that went well for me. In this post, I'll highlight everything I've learned this year and everything I'm proud of.

Posted on: December 30th, 2020

growth

Asciidoc and Asciidoctor: Write an e-book with code

Markdown is a simplistic markup language to focus on the content instead of the individual elements, but it's also very limited. You can use Asciidoc to accomplish the same simplicity while still being able to create more complex structures. In this post, we're going over how you can convert an Asciidoc file to a PDF book.

Posted on: December 3rd, 2020

asciidoc ebook